The Challenge
The primary challenge was understanding the diverse landscape of financial inclusion across different regions and identifying key players making significant strides. The fintech space is vast, with numerous startups targeting various aspects of financial services. My goal was to identify companies that were not only innovative but also had a tangible impact on underserved populations.
The Process
To tackle this challenge, I focused on:
- Market Research: Utilizing PitchBook and other financial databases to gather comprehensive data on fintech companies.
- Company Interviews: Conducting interviews with founders and key personnel to gain deeper insights into their operations and challenges.
- Field Visits: Traveling to key markets such as Ghana, Senegal, and other parts of Africa to observe the fintech landscape firsthand and understand the on-ground realities.
Compiling and Presenting Data:
I wanted to be able to share and present the data I found in a digestible manner for my stakeholders, which included investors, founders, and executives alike.After presenting to founders, I received feedback that it lacked context of the company in the greater market. Moving forward, my memos included information about the larger industry, and where this company played a role in the market.
The Findings
The research highlights the critical role of fintech innovations in promoting financial inclusion across different markets. My comprehensive approach—leveraging data tools, conducting interviews, and engaging in field visits—provided a holistic understanding of the market. Investing in innovative solutions like those offered by Codat, Chime, and African fintech startups not only provides essential financial services to underserved populations but also stimulates global economic growth and development.
Skills & Tools
Skills Demonstrated
Industry Knowledge
Market Research
Competitive Analysis
User Interviews
Data Presentation
Tools Used
Pitchbook
Crunchbase
Deliverables Created
Investment Memos
Market Research
View Deliverables